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00:00:04:03,	00:00:08:00,	Helena Rubinstein is a pioneer in collagen expertise.
00:00:08:06,	00:00:12:12,	Researches carried out on collagen for over 10 years
00:00:12:16,	00:00:18:03,	have demonstrated the role of the collagenic matrix 
00:00:18:03,	00:00:20:06,	in anti-ageing
00:00:20:06,	00:00:22:24,	and now in hydration.
00:00:23:03,	00:00:25:11,	In a young skin,
00:00:25:11,	00:00:30:01,	water is bound to the structure of the dermis
00:00:30:14,	00:00:34:03,	With age, collagen structure molecules decrease,
00:00:34:05,	00:00:39:21,	The collagenic matrix loses its tone and firmness,
00:00:39:21,	00:00:41:12,	water becomes freer
00:00:41:12,	00:00:43:15,	skin loses its youth.
00:00:43:21,	00:00:46:15,	We act at two levels:
00:00:46:15,	00:00:52:20,	on the one hand, we act at the deepest skins layers.
00:00:52:21,	00:00:57:07,	HR Laboratories have created the Derm-Hydrafix complex,
00:00:57:09,	00:01:06:00,	to stimulate the synthesis|of collagen structure molecules,
00:01:06:06,	00:01:13:00,	glycosaminoglycans and collagen fibers.
00:01:14:09,	00:01:19:05,	On the other hand, we act at the epidermis level
00:01:19:07,	00:01:22:09,	with collagen microspheres
00:01:22:09,	00:01:24:18,	The water coming from the dermis
00:01:24:22,	00:01:29:19,	is lock by these microspheres,|at the skins surface.
